Newsletter Archive

Weekly Issue

Issue 006 - The Accidental Entrepreneur Meets The Silver Tsunami

Oct 13, 2026

•

10 min read

Issue 006 - The Accidental Entrepreneur Meets The Silver Tsunami

Some of the cohort I named in 2009 are now heading for the exit. What you should know about the event affecting The Accidental Entrepreneurs.

Brian Burch

Weekly Issue

Issue 005 - Three Cohorts, One Thesis

Oct 6, 2026

•

13 min read

Issue 005 - Three Cohorts, One Thesis

Three enter the conversation and two emerge. The Artificial Entrepreneur will absorb The Airborne Entrepreneur

Brian Burch

Foundation

Issue 004 - Necessity Was The Mother of Retention

Sep 2, 2026

•

10 min read

Issue 004 - Necessity Was The Mother of Retention

Recession-born startups survived 27 points more and created 64 points more jobs. The reason is not what I argued in 2009.

Brian Burch

Foundation

Issue 003 - The Great Undercount and the Birth of the SMB Cohort Formation Index

Sep 2, 2026

•

13 min read

Issue 003 - The Great Undercount and the Birth of the SMB Cohort Formation Index

Census data misses the true scale of SMB cohort formation. The first release of the SMB Cohort Formation Index, 2006-2014.

Brian Burch

The SMB Cohort

Expert SMB analysis for marketers, investors, businesspeople and journalists

The SMB Cohort is independent research and commentary. Analysis draws on primary research, public and licensed data sources, and the author’s professional experience and judgment; while rigorously developed, it can be wrong. Nothing published here is investment, financial, legal, tax, or other professional advice, and nothing should be acted on without independent verification from other sources. Brian D. Burch and The SMB Cohort accept no liability for outcomes resulting from reliance on this content.

© 2026 Burch Publishing LLC
Privacy Policy | Terms of Use