Newsletter Archive

Foundation

Issue 002 - SMB Before The Great Recession

Sep 2, 2026

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9 min read

Issue 002 - SMB Before The Great Recession

Before you can measure what the Econoquake unleashed, you have to know what it interrupted — the state of US small business in 2007.

Brian Burch

Foundation

Issue 001 - Why I Think I Have Something to Say

Sep 2, 2026

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12 min read

Issue 001 - Why I Think I Have Something to Say

In 2009, I named The Accidental Entrepreneur and built the go-to-market that made HP #1. Here is the cohort I am naming now.

Brian Burch

The SMB Cohort

Expert SMB analysis for marketers, investors, businesspeople and journalists

The SMB Cohort is independent research and commentary. Analysis draws on primary research, public and licensed data sources, and the author’s professional experience and judgment; while rigorously developed, it can be wrong. Nothing published here is investment, financial, legal, tax, or other professional advice, and nothing should be acted on without independent verification from other sources. Brian D. Burch and The SMB Cohort accept no liability for outcomes resulting from reliance on this content.

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